Whoever thought of this, I'd just like to let you know that it worked, I am now on chapter 4. AND I've also gotten two other friends to check it out. (Word-of-mouth will always remain one of the top/most effective marketing techniques)
Full title: You Are Not So Smart: Why you have too many friends on Facebook, why your memory is mostly fiction and 46 other ways you are deluding yourself.
Once I'm done reading it, I'll write up a review (I've already begun taking notes).
In the meantime here's the trailer:
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